Preferido was born more than forty years ago as the first packaged breadcrumbs. Up until then, Argentine homemakers had crumbled day old bread to coat milanesas, the traditional fried steak. Thanks to state of the art technology, Preferido can bake the bread, crumble it and package it without the use of preservatives, ensuring minimal moisture content for fried steaks that are crunchy on the outside and tender on the inside.



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